A Better Way to Write a Book for Business

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The traditional approach to writing a book involves trying to squeeze in every bit of niche knowledge and industry expertise. However, this often leads to perpetual procrastination, author overwhelm, and "feature creep" where too much information is added. Even if the book is completed, it can overwhelm the audience, preventing them from finishing the book or taking action.

The modern alternative is to write a "bridge book." A bridge book is a short, focused book designed to inspire and invite readers into an experience. This experience—whether a coaching call, course, event, or community—is where the real transformation happens, bridging the gap between your words and your actual work in the world.

Key takeaways

• Trying to include all your expertise in one book often leads to author overwhelm and unfinished manuscripts.
• Overloading a book with information can overwhelm readers, preventing them from taking action.
• A "bridge book" is a tiny book designed to invite readers into a transformative real-world experience.
• True transformation happens through experiences like coaching, courses, or communities, not just reading.
• Use your words to inspire, and your experiential programs to transform and build your business.

Highlights

• 0:02 — The pitfalls of the traditional book-writing process
• 1:06 — Introducing the concept of the bridge book
• 1:58 — Why we inspire with words but transform through experiences

00:00:00 The Pitfalls of Traditional Book Writing
00:00:23 Why Overloading Your Book Leads to Overwhelm
00:01:06 The New Way: Writing a Bridge Book
00:01:33 Connecting Your Words to Real-World Work
00:01:58 Transforming Your Audience Through Experiences
00:02:39 Teach What You Know and Love

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