Create an Endless Stream of Tiny Products in 5 Simple Steps (Without Gurus or Selling Out)

In this episode, the host outlines a simple, ethical, and highly effective five-step process for creating an endless stream of tiny digital products. Drawing from personal experience in building over fifty courses and digital storefronts, the host explains how anyone can package their existing expertise into helpful resources that serve and inspire niche communities.

The process begins with identifying real questions that people are actively searching for using tools like Answer the Public. By curating a list of these questions and recording spontaneous, unscripted audio answers, creators can easily generate valuable content. This audio can then be transcribed and formatted into beautifully designed PDFs using accessible tools like Voice Notes, Canva, or Vellum.

Finally, the host discusses the best platforms for launching these tiny products, recommending transaction-fee-based options like Payhip, Gumroad, or Buy Me a Coffee for beginners. The ultimate goal is to start small and scale by repeating this simple cycle, allowing creators to continuously share what they love while keeping their work fresh and engaging.

Key takeaways

• Use keyword research tools like Answer the Public to find the exact questions your target audience is asking.
• Record your answers to these questions extemporaneously to maintain a natural, confident, and authentic tone.
• Leverage modern audio transcription tools to easily turn spoken content into written PDFs or guides.
• Choose beginner-friendly platforms like Payhip or Gumroad that charge per transaction rather than upfront monthly fees.
• Focus on a rinse-and-repeat model to build a diverse series of tiny products that solve specific problems.

Highlights

• 1:44 — Using Answer the Public for keyword research
• 3:41 — Answering questions naturally without a script
• 5:21 — Recommended audio recording and transcription apps
• 7:28 — Selecting the right platform to sell your products
• 9:55 — The philosophy of starting small and thinking in series

00:00:00 Introduction to Tiny Products
00:01:29 Step One: Researching Your Audience Questions
00:02:26 Step Two: Curating Your Question List
00:03:31 Step Three: Recording Your Answers Naturally
00:06:52 Step Four: Formatting and Platform Selection
00:09:52 Step Five: Scale and Rinse and Repeat
00:11:55 Conclusion and Joining the Cohort

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not<00:04:30.730> even<00:04:30.981> really<00:04:31.232> reading<00:04:31.483> it.<00:04:31.734> I'm<00:04:31.985> just<00:04:32.236> glancing<00:04:32.487> at<00:04:32.738> it<00:04:32.989> from<00:04:33.240> time<00:04:33.490> to<00:04:33.741> time<00:04:33.992> to<00:04:34.243> make<00:04:34.494> sure<00:04:34.745> I<00:04:34.996> don't<00:04:35.247> get<00:04:35.498> too<00:04:35.749> far<00:04:36.000> afield.

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But<00:04:36.880> it's<00:04:37.199> very,<00:04:37.440> very<00:04:37.759> simple.<00:04:38.400> If<00:04:38.639> you<00:04:38.880> really<00:04:39.199> know<00:04:39.360> your,<00:04:39.600> your,<00:04:39.680> your<00:04:40.400> content,<00:04:41.040> if<00:04:41.280> you're<00:04:41.520> confident<00:04:42.000> in<00:04:42.240> your,<00:04:43.120> uh,<00:04:43.280> area<00:04:43.680> of<00:04:43.919> expertise<00:04:44.479> or<00:04:44.880> experience

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or<00:04:46.080> even<00:04:46.240> if<00:04:46.479> you're<00:04:46.639> simply<00:04:47.199> better<00:04:47.520> than<00:04:48.240> or<00:04:48.560> know<00:04:48.880> more<00:04:49.120> than<00:04:49.840> the<00:04:50.240> folks<00:04:50.560> that<00:04:50.800> you<00:04:51.120> are,<00:04:52.000> uh,<00:04:52.160> trying<00:04:52.400> to<00:04:52.639> help,<00:04:53.520> then<00:04:54.160> you're

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well<00:04:54.880> on<00:04:55.040> your<00:04:55.199> way<00:04:55.360> to<00:04:55.600> your<00:04:55.759> first,<00:04:56.240> you<00:04:56.320> know,<00:04:56.479> tiny<00:04:57.120> product,<00:04:57.600> right?

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So,<00:04:58.479> you<00:04:58.639> know,<00:04:58.800> picking<00:04:59.440> the<00:04:59.759> platform<00:05:00.240> to<00:05:00.560> record<00:05:01.520> the<00:05:02.080> questions<00:05:02.800> is,<00:05:04.560> um,<00:05:05.120> you<00:05:05.280> know,<00:05:05.440> it's<00:05:05.680> kind<00:05:05.840> of

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up<00:05:06.160> to<00:05:06.240> you.<00:05:06.479> I<00:05:06.639> mean,<00:05:06.800> there's<00:05:06.960> a<00:05:07.199> ton<00:05:07.280> of<00:05:07.440> these<00:05:07.759> now.

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When<00:05:08.240> I<00:05:08.320> first<00:05:08.560> started<00:05:08.800> doing<00:05:08.960> this<00:05:09.759> years<00:05:10.080> ago,<00:05:10.560> I<00:05:10.800> was<00:05:10.960> using<00:05:11.919> an<00:05:12.160> app<00:05:12.320> called<00:05:12.639> Anchor,<00:05:13.199> which<00:05:13.360> was<00:05:13.520> then<00:05:13.759> bought<00:05:14.080> by<00:05:14.320> Spotify.

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It's<00:05:15.449> a<00:05:15.699> fantastic<00:05:15.949> app,<00:05:16.199> but<00:05:16.449> it's<00:05:16.699> not<00:05:16.949> available<00:05:17.199> anymore.

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Uh,<00:05:18.400> now<00:05:18.720> I<00:05:19.039> use,<00:05:19.919> uh,<00:05:20.240> Noted,<00:05:20.960> which<00:05:21.199> is<00:05:21.360> a,<00:05:21.600> an,<00:05:21.919> an<00:05:23.039> Apple<00:05:23.280> or<00:05:23.840> a<00:05:24.320> iPhone<00:05:24.720> app<00:05:25.360> and<00:05:25.759> Voice<00:05:26.160> Notes

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which<00:05:26.800> is<00:05:27.039> fantastic,<00:05:28.320> uh,<00:05:28.479> made<00:05:28.639> by<00:05:28.800> the<00:05:29.039> folks<00:05:29.199> who<00:05:29.440> created<00:05:29.840> Buy<00:05:30.080> Me<00:05:30.320> a<00:05:30.479> Coffee.

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Really,<00:05:31.520> really<00:05:31.759> good.<00:05:31.919> I<00:05:32.080> really<00:05:32.320> recommend<00:05:33.440> Voice<00:05:33.759> Notes<00:05:34.160> if<00:05:34.400> you,<00:05:35.039> you<00:05:35.199> know,<00:05:35.440> have<00:05:35.600> a<00:05:35.840> little<00:05:36.000> bit<00:05:36.160> of<00:05:36.240> a,<00:05:36.479> of<00:05:36.639> a<00:05:36.880> budget.

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I<00:05:37.360> think<00:05:37.440> it's<00:05:37.600> like<00:05:37.840> 10<00:05:38.000> bucks<00:05:38.240> a<00:05:38.479> month.<00:05:38.800> I<00:05:39.039> actually<00:05:39.280> bought<00:05:39.600> the<00:05:39.919> lifetime<00:05:40.400> license<00:05:40.880> like<00:05:41.039> when<00:05:41.199> it<00:05:41.360> came<00:05:41.520> out<00:05:42.080> a<00:05:42.320> few<00:05:42.479> years<00:05:42.639> ago.

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I<00:05:43.313> don't<00:05:43.588> even<00:05:43.862> remember<00:05:44.136> what<00:05:44.411> it<00:05:44.685> cost.<00:05:44.959> It<00:05:45.234> was<00:05:45.508> like,<00:05:45.782> I<00:05:46.057> think,<00:05:46.331> under<00:05:46.605> $100<00:05:46.880> forever,<00:05:47.154> you<00:05:47.428> know,<00:05:47.703> to<00:05:47.977> have<00:05:48.251> a<00:05:48.526> lifetime<00:05:48.800> license.

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It's<00:05:49.520> really<00:05:49.759> been<00:05:49.919> a<00:05:50.160> fantastic,<00:05:51.280> uh,<00:05:51.440> investment,<00:05:52.080> but<00:05:52.320> I,<00:05:52.479> I<00:05:52.720> think<00:05:52.800> they<00:05:52.960> have<00:05:53.039> a<00:05:53.199> monthly<00:05:53.520> plan<00:05:53.759> now,<00:05:54.160> maybe<00:05:54.560> $10<00:05:55.039> or<00:05:55.360> something<00:05:55.520> like<00:05:55.759> that.

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There's<00:05:56.479> also<00:05:56.639> a<00:05:56.880> service<00:05:57.199> called<00:05:57.440> Wave,<00:05:58.240> which<00:05:58.479> is<00:05:58.720> fantastic.

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And<00:05:59.840> again,<00:06:00.160> as<00:06:00.400> we're<00:06:00.639> entering<00:06:01.039> in<00:06:01.280> this<00:06:01.600> new<00:06:02.000> era<00:06:02.720> of<00:06:03.120> like<00:06:03.440> really<00:06:03.840> sophisticated,<00:06:05.280> uh,<00:06:05.440> you<00:06:05.680> know,<00:06:05.840> translation<00:06:06.479> tools,<00:06:07.039> all<00:06:07.199> of<00:06:07.360> these<00:06:08.160> audio

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uh,<00:06:09.199> services<00:06:09.600> will<00:06:09.840> give<00:06:10.000> you<00:06:10.160> a<00:06:10.319> transcript,<00:06:11.280> meaning<00:06:11.520> that<00:06:11.759> you<00:06:12.000> can<00:06:12.160> answer<00:06:12.479> the<00:06:12.800> questions<00:06:13.520> in<00:06:13.759> an<00:06:14.000> audio<00:06:14.400> format,<00:06:14.800> much<00:06:15.039> the<00:06:15.280> way<00:06:15.360> I'm<00:06:15.600> using,<00:06:16.479> uh,<00:06:16.720> my<00:06:16.960> voice<00:06:17.280> right

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know,<00:06:26.240> you<00:06:26.400> can<00:06:26.880> use<00:06:27.199> something<00:06:27.520> like<00:06:27.759> Vellum,<00:06:28.800> uh,<00:06:28.960> which<00:06:29.199> is<00:06:29.520> a<00:06:29.840> fantastic,<00:06:30.960> uh,<00:06:31.120> publishing<00:06:31.520> tool<00:06:31.840> for<00:06:32.000> authors.

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transcript<00:07:01.120> and<00:07:01.360> turn<00:07:01.520> it<00:07:01.680> into<00:07:02.000> something<00:07:02.560> that<00:07:02.960> looks<00:07:03.360> good.

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more<00:07:19.919> appealing<00:07:20.720> and<00:07:21.520> appreciated<00:07:22.240> by<00:07:22.560> your<00:07:23.199> target<00:07:23.599> market,<00:07:24.160> ideal<00:07:24.639> audience,<00:07:25.199> or<00:07:26.000> a<00:07:26.240> quintessential<00:07:27.039> client<00:07:27.520> community.

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free,<00:07:50.880> um,<00:07:51.120> the,<00:07:51.280> the<00:07:51.599> cost<00:07:51.840> of,<00:07:52.000> of<00:07:52.720> entry<00:07:53.199> is<00:07:53.520> zero.

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It's<00:08:57.279> a<00:08:57.519> little<00:08:57.680> too<00:08:57.920> extra<00:08:58.640> for<00:08:58.959> folks<00:08:59.200> who<00:08:59.360> are<00:08:59.519> just<00:08:59.760> creating<00:09:00.080> their<00:09:00.320> first,<00:09:01.200> uh,<00:09:01.440> series<00:09:02.160> or<00:09:02.480> collection<00:09:02.800> of<00:09:02.959> tiny<00:09:03.360> products.

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Um,<00:09:08.160> you<00:09:08.320> know,<00:09:08.480> especially<00:09:08.720> if<00:09:08.959> you're<00:09:09.120> using<00:09:09.440> PayPal,<00:09:10.399> uh,<00:09:10.560> often<00:09:10.959> Payhip,<00:09:11.920> uh,<00:09:12.080> supports<00:09:12.560> PayPal<00:09:13.600> by,<00:09:14.480> uh,<00:09:14.640> Gumroad<00:09:15.760> did

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some<00:09:39.040> of<00:09:39.120> these<00:09:39.360> others<00:09:39.760> don't<00:09:40.080> like<00:09:40.320> email<00:09:40.720> marketing.

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Uh,<00:09:42.000> you<00:09:42.160> know,<00:09:42.320> you<00:09:42.480> can<00:09:42.640> set<00:09:42.800> up<00:09:43.200> all<00:09:43.519> sorts<00:09:43.760> of<00:09:43.920> triggers<00:09:44.480> and<00:09:44.640> and<00:09:45.040> newsletters<00:09:45.760> and,<00:09:46.480> uh,<00:09:46.720> just<00:09:46.959> it's<00:09:47.200> a<00:09:47.440> great<00:09:47.760> platform<00:09:48.800> notwithstanding<00:09:50.000> some

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All<00:09:52.959> right,<00:09:53.279> the<00:09:53.519> last<00:09:53.680> piece<00:09:53.920> of<00:09:54.080> this<00:09:54.399> is<00:09:55.440> start<00:09:55.839> small,<00:09:56.720> think<00:09:57.279> scale<00:09:57.760> or<00:09:58.160> series.

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Short<00:09:59.600> moments<00:10:00.720> many<00:10:01.120> times,<00:10:01.519> right?

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Simply<00:10:02.480> rinse<00:10:02.800> and<00:10:03.040> repeat<00:10:03.360> the<00:10:03.600> first<00:10:03.839> three<00:10:04.160> steps<00:10:04.959> as<00:10:05.279> often<00:10:05.600> as<00:10:05.760> you<00:10:05.920> can.

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More<00:10:07.120> tiny<00:10:07.600> products<00:10:08.320> that<00:10:08.640> pop<00:10:08.959> real<00:10:09.200> pain,<00:10:09.600> solve<00:10:09.920> real<00:10:10.240> problems,<00:10:11.120> and<00:10:11.360> help<00:10:11.600> your<00:10:11.920> ideal<00:10:12.320> audience<00:10:13.200> answer<00:10:13.600> real<00:10:14.000> questions<00:10:14.880> with

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Right?<00:10:21.280> So,<00:10:21.680> it's<00:10:22.080> a<00:10:22.480> fun,<00:10:22.880> ethical,<00:10:23.280> easy,<00:10:23.680> and,<00:10:24.080> um,<00:10:24.480> you<00:10:24.880> know,<00:10:25.280> this<00:10:25.680> particular<00:10:26.080> approach,<00:10:26.480> at<00:10:26.880> least<00:10:27.280> in<00:10:27.680> my,<00:10:28.080> uh,<00:10:28.480> to<00:10:28.880> my

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know,<00:10:37.519> process<00:10:37.920> maps.<00:10:38.640> Teach<00:10:38.959> what<00:10:39.200> you<00:10:39.440> know,<00:10:40.160> do<00:10:40.399> what<00:10:40.560> you<00:10:40.800> love,<00:10:41.600> wake<00:10:41.839> up<00:10:42.079> the<00:10:42.399> world<00:10:42.720> with<00:10:43.040> your<00:10:43.279> work,<00:10:44.160> and<00:10:44.800> do<00:10:45.040> that<00:10:45.279> one

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you<00:10:54.720> know,<00:10:55.040> learning<00:10:55.519> more<00:10:55.839> about<00:10:56.160> things<00:10:56.320> that<00:10:56.560> you<00:10:56.800> love<00:10:56.959> and<00:10:57.200> then<00:10:57.519> sharing<00:10:57.839> those<00:10:58.160> things.

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There's<00:10:58.720> something<00:10:59.040> very<00:11:00.000> exciting<00:11:00.560> about<00:11:01.200> the<00:11:01.680> prospect,<00:11:02.720> you<00:11:02.880> know,<00:11:03.040> for<00:11:03.279> me<00:11:03.519> in<00:11:03.760> the<00:11:04.000> things<00:11:04.399> that<00:11:04.720> I<00:11:04.959> really<00:11:05.519> love<00:11:05.839> to<00:11:06.160> do<00:11:06.480> anyway.

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And<00:11:15.200> everything<00:11:15.600> I<00:11:15.920> learned<00:11:16.560> somewhere<00:11:17.680> back<00:11:18.000> in<00:11:18.320> the<00:11:18.800> hard<00:11:19.040> drive<00:11:19.440> of<00:11:19.760> my<00:11:20.000> own<00:11:20.800> mind<00:11:21.440> is<00:11:21.839> humming<00:11:22.800> the,

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And<00:11:30.799> it<00:11:31.199> keeps<00:11:31.599> everything,<00:11:31.999> at<00:11:32.399> least<00:11:32.799> to<00:11:33.199> me,<00:11:33.599> feeling<00:11:33.999> fresh,<00:11:34.399> feeling<00:11:34.799> new,<00:11:35.199> feeling<00:11:35.599> like<00:11:35.999> I'm<00:11:36.399> not<00:11:36.799> stagnant<00:11:37.199> or<00:11:37.599> stuck<00:11:37.999> in<00:11:38.399> place.

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I'm<00:11:39.440> constantly<00:11:40.160> developing<00:11:41.360> new<00:11:41.680> skills,<00:11:42.320> new<00:11:42.720> interests<00:11:43.680> or<00:11:44.079> branches<00:11:44.720> off<00:11:45.120> of<00:11:45.760> existing,<00:11:46.880> uh,<00:11:47.040> areas

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If<00:12:09.600> you<00:12:09.760> have<00:12:09.920> questions,<00:12:11.040> uh,<00:12:11.200> send<00:12:11.360> me<00:12:11.519> an<00:12:11.760> email<00:12:12.480> mindfularketplace@gmail.com.

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If<00:12:15.200> you're<00:12:15.360> interested<00:12:15.680> in<00:12:15.920> joining<00:12:16.639> our<00:12:17.120> tiny<00:12:18.000> revolution,<00:12:19.200> uh,<00:12:19.440> content<00:12:19.920> creation,<00:12:21.200> uh,<00:12:21.920> uh,<00:12:22.079> course<00:12:22.399> or<00:12:22.720> cohorts.

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