How to: Start a Community Podcast on Transistor.FM

transistor walkthrough

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In this episode, Ian shares a step-by-step walkthrough of using Transistor as a powerful alternative to Substack for building collaborative, community-oriented audio projects. He explains why relying solely on Substack can limit your brand's growth and how hosting your own private or public podcast feeds can foster deeper peer collaboration.

Ian demonstrates how to navigate Transistor's backend, specifically focusing on the People management tool. He explains how to invite collaborators, assign distinct roles like editors, hosts, or guests, and easily manage permissions to co-create audiobooks, courses, or community feeds without technical headaches.

Finally, the episode highlights the strategic importance of owning your platform rather than renting space on algorithmic networks. Ian shares his personal frustrations with Substack's unpredictable reach and emphasizes the value of building your brand on your own digital land.

Key takeaways

• Transistor offers an affordable and flexible platform for hosting private or public collaborative podcasts.
• Relying entirely on Substack can expose your publishing business to algorithmic changes and limited organic reach.
• The People feature in Transistor allows you to assign specific roles like host, editor, guest, or administrator to your collaborators.
• Co-creating audiobooks, courses, and community feeds is a highly effective way to build a profitable brand with professional peers.
• Owning your distribution platform ensures you retain control over your audience relationships and content delivery.

Highlights

• 0:36 — The risks of relying solely on Substack
• 1:42 — Navigating the People tab in Transistor
• 2:38 — Assigning collaborator roles and permissions
• 3:48 — How to assign members to specific episodes
• 5:57 — The importance of building on your own land

00:00:00 Introduction to Community Building Strategies
00:00:36 Why Relying Solely on Substack Is Risky
00:01:13 Using Transistor for Collaborative Audio Projects
00:01:42 Managing Roles and Collaborators in Transistor
00:03:43 Assigning Members to Podcast Episodes
00:04:40 Scaling a Community-Based Podcast Platform
00:05:44 Building Your Brand on Your Own Land

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Let's<00:04:45.862> say<00:04:45.975> you<00:04:46.135> created<00:04:46.456> a<00:04:46.553> community-based<00:04:48.319> podcast<00:04:49.025> for<00:04:49.266> authors,<00:04:50.310> artists,<00:04:50.727> and<00:04:50.872> entrepreneurs.

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That<00:04:52.413> you<00:04:52.878> want<00:04:53.055> to<00:04:53.119> actually<00:04:53.472> scale<00:04:54.258> over<00:04:54.435> the<00:04:54.563> course<00:04:55.301> of<00:04:55.382> the<00:04:55.462> next,<00:04:56.264> you<00:04:56.360> know,<00:04:56.970> weeks,<00:04:57.371> months,<00:04:57.853> years,<00:04:58.190> etc.,<00:04:59.217> you<00:04:59.313> would<00:04:59.537> simply,<00:05:00.821> you<00:05:00.853> know,<00:05:01.784> create<00:05:03.709> a,<00:05:03.966> a,<00:05:04.351> a<00:05:04.448> community<00:05:05.234> feed<00:05:06.437> that<00:05:06.790> can<00:05:07.256> do<00:05:07.641> all<00:05:07.737> sorts<00:05:08.122> of<00:05:08.283> cool<00:05:08.459> things.

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And<00:05:10.465> people<00:05:10.930> have<00:05:11.588> different<00:05:11.989> roles.

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They<00:05:12.631> can<00:05:13.016> access<00:05:13.578> the<00:05:13.674> backend<00:05:14.172> of<00:05:14.300> your<00:05:14.476> Transistor<00:05:15.118> account,<00:05:16.145> uh,<00:05:16.546> you<00:05:16.578> know,<00:05:16.947> and<00:05:17.268> it<00:05:17.509> would<00:05:17.670> be<00:05:17.782> a<00:05:17.910> community<00:05:18.488> project<00:05:19.114> rather<00:05:19.386> than<00:05:20.012> your<00:05:20.317> project<00:05:20.830> at<00:05:20.894> that<00:05:21.135> point.

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And<00:05:21.824> it's<00:05:21.936> just<00:05:22.241> really<00:05:22.482> a<00:05:22.578> great<00:05:23.059> way<00:05:24.005> to,<00:05:25.208> you<00:05:25.240> know,<00:05:25.785> collaborate<00:05:26.667> with<00:05:27.052> other<00:05:27.694> people<00:05:28.415> in<00:05:28.576> a<00:05:29.538> profitable<00:05:30.660> and<00:05:31.302> really<00:05:32.104> actually<00:05:32.745> easy<00:05:33.787> to<00:05:34.028> apply<00:05:34.766> sort<00:05:35.166> of<00:05:35.471> way<00:05:35.808> without<00:05:36.209> lots<00:05:36.514> of,<00:05:37.091> you<00:05:37.171> know,<00:05:37.331> tech<00:05:37.572> headaches,<00:05:38.117> without,<00:05:39.400> you<00:05:39.432> know,<00:05:39.737> needing<00:05:40.058> to<00:05:40.218> know<00:05:40.458> a<00:05:40.539> lot<00:05:41.004> of<00:05:42.206> design<00:05:42.784> or<00:05:42.880> things<00:05:43.217> like<00:05:43.409> that.

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All<00:05:44.083> right,<00:05:44.323> so<00:05:44.708> I<00:05:44.933> actually<00:05:45.189> created<00:05:45.670> this<00:05:46.858> sequence<00:05:47.452> of<00:05:47.580> steps<00:05:47.982> for<00:05:48.078> this<00:05:48.239> particular<00:05:49.443> strategy.

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And<00:05:50.567> this<00:05:50.808> recording<00:05:51.257> is<00:05:51.354> just<00:05:51.482> a<00:05:51.514> little<00:05:51.691> bit<00:05:51.932> extra,<00:05:52.959> uh,<00:05:53.120> you<00:05:53.152> know,<00:05:53.297> kind<00:05:53.473> of<00:05:53.618> backend<00:05:54.244> peek<00:05:54.597> at<00:05:54.806> what<00:05:55.528> a<00:05:55.609> Transistor<00:05:56.122> account<00:05:56.588> looks<00:05:56.829> like.

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And<00:05:57.616> this<00:05:57.857> is,<00:05:58.114> again,<00:05:58.435> to<00:05:58.579> my<00:05:58.900> eye,<00:05:59.237> much<00:05:59.639> more<00:06:00.667> advantageous<00:06:01.550> than<00:06:01.710> doing<00:06:01.967> something<00:06:02.272> like<00:06:02.449> this<00:06:03.316> on<00:06:03.476> Substack,<00:06:04.135> where<00:06:04.279> you're<00:06:04.456> kind<00:06:04.841> of<00:06:05.435> signing<00:06:06.206> over—<00:06:06.688> you're<00:06:06.848> not<00:06:07.121> building<00:06:07.587> your<00:06:07.828> brand<00:06:08.534> on<00:06:08.711> your<00:06:09.016> own<00:06:09.835> land,<00:06:10.317> you're<00:06:10.461> actually<00:06:10.862> building<00:06:11.184> everything<00:06:12.066> on<00:06:12.259> Substack,<00:06:13.509> and<00:06:13.685> you're<00:06:13.846> kind<00:06:14.230> of<00:06:14.327> handing<00:06:14.952> over<00:06:15.208> the<00:06:15.433> keys<00:06:16.411> to<00:06:16.571> your<00:06:16.731> community<00:06:17.533> in<00:06:17.613> some<00:06:18.078> real<00:06:18.334> way<00:06:19.216> to<00:06:19.376> the<00:06:20.098> Substack,<00:06:21.204> you<00:06:21.300> know,<00:06:21.525> algorithmic<00:06:22.406> eccentricities<00:06:23.448> and<00:06:24.090> all<00:06:24.202> the<00:06:24.330> ways<00:06:24.651> in<00:06:24.731> which<00:06:24.907> they<00:06:25.068> can<00:06:25.244> surface<00:06:25.869> or<00:06:25.949> not<00:06:26.206> surface<00:06:27.296> your<00:06:27.536> brand,<00:06:28.033> your<00:06:28.194> community,<00:06:28.899> your<00:06:29.075> content.

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You<00:06:30.775> know,<00:06:30.983> I<00:06:31.079> know<00:06:31.464> as<00:06:31.640> someone<00:06:32.025> who's<00:06:32.266> built<00:06:33.147> a<00:06:33.388> number<00:06:33.708> of<00:06:33.869> newsletter<00:06:35.087> businesses<00:06:35.792> over<00:06:35.985> the<00:06:36.193> years<00:06:37.171> with<00:06:37.380> partners<00:06:37.893> and<00:06:37.973> in<00:06:38.053> different,<00:06:38.614> you<00:06:38.711> know,<00:06:38.855> kind<00:06:39.031> of<00:06:39.096> publishing<00:06:39.561> platforms.

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Substack<00:06:41.020> has<00:06:41.180> been<00:06:41.325> the<00:06:41.405> single<00:06:42.063> most<00:06:43.169> difficult,<00:06:44.532> um,<00:06:45.094> you<00:06:45.126> know,<00:06:45.334> kind<00:06:45.575> of<00:06:46.232> nut<00:06:46.633> to<00:06:46.778> crack,<00:06:47.131> so<00:06:47.307> to<00:06:47.371> speak,<00:06:47.740> for<00:06:47.836> me.

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Like,<00:06:48.702> I've<00:06:49.280> posted<00:06:49.600> things<00:06:49.841> on<00:06:49.985> Substack<00:06:50.418> on<00:06:50.547> my<00:06:50.803> main<00:06:51.846> account<00:06:52.952> that,<00:06:53.610> you<00:06:53.706> know,<00:06:53.850> I<00:06:53.995> think<00:06:54.187> are<00:06:54.588> funny<00:06:55.133> or<00:06:55.358> memey<00:06:56.015> or<00:06:56.176> whatever,<00:06:56.801> and<00:06:57.298> literally<00:06:57.619> I<00:06:57.699> get<00:06:58.165> zero.

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No<00:06:58.806> one<00:06:58.966> looks<00:06:59.207> at<00:06:59.448> it.

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I<00:06:59.704> get<00:06:59.945> like<00:07:00.490> 6<00:07:00.891> views,<00:07:01.949> and<00:07:02.030> I've<00:07:02.190> been,<00:07:02.832> you<00:07:02.912> know,<00:07:03.072> doing<00:07:03.377> this<00:07:03.858> for,<00:07:04.660> you<00:07:04.692> know,<00:07:04.804> a<00:07:04.820> couple<00:07:05.157> years.

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And<00:07:05.638> I'll<00:07:05.783> do<00:07:05.879> the<00:07:05.975> same<00:07:06.440> thing<00:07:07.306> on<00:07:08.349> another<00:07:09.071> platform<00:07:10.771> that<00:07:10.932> has<00:07:11.108> a<00:07:11.172> similar<00:07:11.654> sort<00:07:11.894> of<00:07:12.119> audience.

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And<00:07:12.632> again,<00:07:13.338> my<00:07:13.434> main<00:07:13.739> account<00:07:14.140> is<00:07:14.285> really<00:07:14.525> like<00:07:14.718> mindfulness,<00:07:15.343> mental<00:07:15.648> health,<00:07:15.969> etc.

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And<00:07:17.734> that<00:07:17.894> same<00:07:18.231> thing<00:07:18.712> will<00:07:18.873> get,<00:07:19.739> you<00:07:19.771> know,<00:07:20.798> 200<00:07:21.263> comments<00:07:22.001> or,<00:07:22.482> you<00:07:22.562> know,<00:07:23.204> lots<00:07:23.541> of<00:07:24.471> responses,<00:07:25.209> reactions,<00:07:26.011> good,<00:07:26.316> bad,<00:07:26.669> or<00:07:26.798> otherwise.

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So,<00:07:28.322> you<00:07:28.354> know,<00:07:28.642> I've<00:07:28.979> become<00:07:30.487> a<00:07:30.728> bit<00:07:31.867> skeptical<00:07:32.974> of<00:07:33.648> spending<00:07:34.099> a<00:07:34.195> lot<00:07:34.437> of<00:07:34.518> time<00:07:35.226> of<00:07:35.323> my<00:07:35.709> own<00:07:36.676> on<00:07:37.111> Substack<00:07:37.980> as<00:07:38.141> the<00:07:38.447> newsletter,<00:07:40.155> you<00:07:40.235> know,<00:07:40.396> platform<00:07:40.944> of<00:07:41.024> choice.

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And<00:07:42.877> I,<00:07:42.973> you<00:07:43.006> know,.

youtube.com/watch?v=WtD0E4AINiE&feature=youtu.be