Here is the general heuristic - you simply want to run your big idea in your tiny book though some variation of this simple exercise.
What if I told you……that god spoke to me, AND i wrote the whole thing down?
What if I told you……that you don’t need to be “spiritual” to learn how to meditate like a zen monk in 3 days or less?
What if I told you….that the permanent answer to your weight loss problems is NOT a diet…..and it’s actually in your refrigerator right now?
What if I told you…..that a one night “ceremony” with this terrible tasting plant……could do more for your mental health in 8 hours, than 40 years of expensive therapy?
What if I told you….that the real counter intuitive secret to getting rich from your book is to CHARGE MORE and sell less?
Of course you want to be able to actually deliver on the premise and the promise, but if you can, using the old 2am informercial style "what if I told you" can be a wonderful way of inspiring interest in your perspective and process....and if you do this right, you can quickly and easily turn your book into a business giving folks the rock star results your book promises.....through more immersive experiences with you, and your expertise. (courses, content, coaching, communities, events, etc)
