Content cornerstone: The firm foundation and backbone for your book, your brand and your business. It's more than an outline. It’s the growing, flowing, edification of your evolving expertise.
It’s the antithesis of the endless outline.
FIERCE FOCUS - FAST FIXES - TINY TRANSFORMATIONS AND WONDERFUL WINS. ONE AT A TIME.
For authors, teachers, and education oriented content creators?
It allows you to get organized and optimized.
Think small, but series.
Finite focus, over fierce focus.
The Moonshot Vision:
Your content cornerstone is your master map. Your outrageous outline. It’s the ever evolving deep dive document that details and describes how you’re going to change the world.
BUT NOT JUST TODAY.
As you learn more, grow more, evolve more in both experience and expertise, you will continue to bolt, built, refine and re-define your content cornerstone to reflect where you are at any moment in time.
Think about it like this:
A content cornerstone is an organized outline - a data dump of all of your niche knowledge BEFORE you write anything, teach something or create something new. It's a foundational document that is going to grow and flow as you get better at your craft.
As you extend, enhance, and expand your expertise, you will bolt, build and improve your content cornerstone to accomodate new information, area of interest, experiences, and expertises. It is the firm foundation of your pre-eminent positioning, and it's always evolving. (never static)
